Microsoft’s Copilot lands on Samsung’s 2025 TVs and smart monitors, turning the living room into an AI surface
International Desk — August 30, 2025
Microsoft’s Copilot assistant is moving from laptops and phones to the biggest screens in the house. Samsung has begun rolling out Copilot across its 2025 lineup of smart TVs and monitors, baking the AI helper into Tizen so you can ask for movie ideas, quick facts, or a gentle rewrite of that text you’re about to send—without picking up another device. On Samsung’s interface, Copilot shows up as a small animated companion you can speak to or select with the remote; it lives on the Home screen, inside Samsung Daily+, and in Click to Search, so it’s a tap away whenever you’re browsing or watching. The VergeWindows Central
At launch, the experience feels intentionally simple: talk or type, get a useful answer, carry on watching. The assistant can surface spoiler-free episode recaps, look up an actor you recognize, explain a plot point in plain language, or make suggestions tailored to what your household tends to watch—especially if you sign in for personalization. That mix of “lean back” convenience and “lean forward” control is the whole point of the partnership, and it avoids the clumsy copy-paste dance between TV and phone that most people never bother with. The VergeNeowin
Samsung is going wide on hardware support. Copilot is slated for Micro RGB, Neo QLED, OLED, The Frame Pro and The Frame televisions, plus the Smart Monitor M7, M8 and M9 lines—essentially the flagship 2025 sets and the all-in-one screens people use as hybrids for work, study and streaming. That breadth matters because living-room habits are splintering: one home may center on a 77-inch OLED, another on a 32-inch study monitor that doubles as a TV. Either way, the assistant is just there when you need it. TechRadar
If you watched CES back in January, none of this comes out of the blue. Samsung and LG both teased Copilot on 2025 TVs at the show; now Samsung’s version is graduating from a web shortcut to a first-class part of the interface. Microsoft, for its part, has been giving Copilot more visual presence—a responsive on-screen avatar that nods, speaks and treats the interaction less like a search box and more like a friendly concierge. It’s a small design choice that makes a big difference from ten feet away on the couch. The VergeWindows Central
This is also a strategic turn for both companies. For Microsoft, TVs are the next neutral surface where Copilot can live regardless of which phone or PC you own. For Samsung, it’s a way to add intelligence that’s broader than device control—something Bixby never quite delivered for mainstream users—and to keep you in Samsung’s own panels and services longer. The company says Bixby isn’t going away, but Copilot adds a general-knowledge brain and richer language skills on top of its existing shortcuts. The Times of India
Beyond the glossy demos, two practical questions matter. First, how private is the help? Microsoft and Samsung describe the feature as cloud-backed and account-aware when you opt in, so expect the usual privacy toggles and history controls, but neither promises an entirely on-device model. That’s normal for assistants today, yet it means families will want to glance at settings the first time they try it. Second, will older TVs get it? Samsung hasn’t committed to a broad back-port, and early coverage suggests Copilot is tied to 2025 hardware for now—common with big interface updates that lean on newer chips. Windows CentralTechRadar
Still, the everyday value is easy to picture. You’re mid-episode and can’t place an actor—ask Copilot. Your kid is curious about a science topic—get a short explanation and a couple of safe, credible pointers. You want a quick roundup of Premier League fixtures or a recipe idea that matches what’s in the fridge—ask without breaking flow. It’s the kind of ambient utility that makes voice assistants feel less like a feature and more like part of the room.
Zoom out, and Copilot on TVs fits a wider trend: assistive interfaces that meet people where they already are. Over the last year we’ve seen messaging apps adopt AI for tone-tuning and summaries; PCs ship with a Copilot key; and phones lean on generative tools for search and photo edits. The television—shared, social, and often the most context-rich screen in the home—was always next. If Samsung and Microsoft keep the experience fast, optional and respectful of privacy, it could become one of those quiet upgrades that changes daily habits more than any headline suggests. Windows Central
For now, availability will track the 2025 Samsung TV and Smart Monitor launches across regions, with more details to come as models ship. Microsoft hinted at broader living-room ambitions earlier in the year—including bringing Copilot to other TV brands—so don’t be surprised if this becomes table stakes for premium sets in short order. The living room has finally joined the AI conversation, and it didn’t need another box to get there. The Verge+1
Reporting based on Samsung’s and Microsoft’s announcements and independent coverage current as of August 29, 2025. The VergeWindows CentralTechRadarThe Times of India